Blekko – Can it Compete with Google?
Blekko is a new search engine that launched in beta on Monday, November 1st, 2010. Since then there has been much discussion about it and many have questioned if it will be able tocompete with other top search engines such as Google. One of the main new features that Blekko offers that many other search engines do not is the ability to query results based on certain criteria. Blekko.com has the look and feel of Google in a sense that its home page isn’t cluttered with ads or anything other than a search bar, their logo, and some helpful “slashtags” that can be used in your searches.
The new search engine is unique in the fact that these resullts are divided into the parts that you’re looking for using a ‘/’ called slashtags. This gives the user the ability to narrow down their searches in a more organized and logical manner. For instance if you want to search for global warming but you want to see only articles that are directed towards conservatives you would type “Global Warming /conservative”. Another example would be that you want to find out jokes that are cat related, in this case you would type something like “Cats /humor”. The results that are retrieved ranged from jokes involving cats, to pictures of cats with funny icons and quotes (such as lolcats if any of you are familiar with that), to comical stories dealing with cats. Although I have always stuck by Google through thick and thin, Blekko seems to be a viable option for more complex searches that are hard to phrase. Since Google and other search engines will literally search for every word in the phrase rather than a certain action, such as include or exclude something, Blekko could end up being very useful.
Currently Blekko has many slashtags to use such as “/humor”, “/conservative/”, or “/liberal” but their end goal is to have the community that uses the search engine to come up with their own slashtags. As I began to explore their site I found people creating their own new terms such as “/telecommuting” or “/remote-collaboration”. I signed up with a new user name and began to look into creating my own slashtags. The way they are created is by entering keywords to search for and including current websites that fit into this slashtag. One other aspect of Blekko is how they’ve incorporated other social networking sites such as Twitter, Facebook, and their own Blekko Chatter. They requested an email and optionally let you sign up with your twitter account as well to tweet slashtags. In the next few months it will be interesting to see if Blekko catches on and becomes a new trend. From what I can tell this is something that I feel like a “Tweeter” would like to use right along with their @username and #subject tags. Go ahead, give it a try! www.Blekko.com is definitely something to keep an eye on.
Here is the link of where I found the original article that talked about it. Don’t forget to take the quiz!
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