For all my ladies…

October 21, 2012 at 7:36 pm 2 comments

Most of the time technology moves us forward; like converting manual processes to automatic processes or improving the way we communicate.  However, there are instances where people are so focused on making the next big thing ($$), that they take us backwards. Fujitsu, a computer hardware and IT company has done this. Starting in Japan on November 2nd, Fujitsu is releasing its new computer, the Floral Kiss. This computer, claimed to be a concept of female employees, is a computer specifically made for women. I find it offensive. Companies have this idea that if they create a female version of their product that they are ending prejudice. In reality, it is the opposite. They are basically implying that women are “special” and should have a “special” version to fit their needs. But hey, don’t worry ladies, the Floral Kiss has built-in apps that all females need: a diary, a scrapbook, and your daily horoscope. It also comes in 3 beautiful colors: Elegant White, Feminine Pink and Luxury Brown. Because we all know, every girl needs a computer in “Feminine Pink”.

It is insane to think that all women are the same and that one computer could fill their needs. This idea is going to widen the gap between gender equality, not close it. We already have a hard enough time trying to get women to join the IT field, we don’t need manufactures telling women they need a “special” computer for personal use.

Read about this ridiculous idea here. Personally, I enjoy that the article is written by a man and he still finds this idea to be insane!

Well we all know what I think, but what is your opinion…

Do you guys agree, disagree? Why?

Ladies, are you offended by this, or would you want this sold in America?

Guys, do you want a special computer for men, or do you think this idea is over the top?

And don’t forget to take the quiz on ReggieNet!!


Entry filed under: technology. Tags: , .

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2 Comments Add your own

  • 1. becky  |  October 22, 2012 at 12:14 am


  • 2. philprof  |  October 25, 2012 at 1:14 am

    Aesthetics matter — people don’t want to work on something they find ugly, if they have a choice. But to play up gender color stereotypes is just silly. I’m a guy who chose to paint my garage pink.


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